A credential for K-12 schools

The Tech-Intentional™
School Certification

A five-year credential for K-12 schools that implements the Four Norms of EdTech and demonstrate continued commitment through an annual progress report.

ENDORSED BY:

A credential for K-12 schools

The Tech-Intentional™
School Certification

A five-year credential for K-12 schools that implements the Four Norms of EdTech and demonstrate continued commitment through an annual progress report.

ENDORSED BY:

A credential for K-12 schools

The Tech-Intentional™
School Certification

A five-year credential for K-12 schools that implements the Four Norms of EdTech and demonstrate continued commitment through an annual progress report.

ENDORSED BY:

DEFINITION

The Unplug EdTech Toolkit

Being a tech-intentional school means only using screen-based technology that aligns with your mission and values

Being a tech-intentional school means only using screen-based technology that enhances, nurtures, and supports your school community, your students, or your educators and staff in a way that aligns with your mission and values; and resisting, delaying, and limiting screen use that interferes with healthy mental, physical, cognitive, social, spiritual, and emotional development.

A tech-intentional school recognizes that the best preparation for a digital future is an analog childhood.

A tech-intentional school recognizes that the best
preparation for a digital future is an analog childhood.

A tech-intentional school is not anti-technology.

Framework

The Unplug EdTech Toolkit

The Four Norms of EdTech are
followed by a Tech-Intentional School

The certification is grounded in four guiding principles: children need technology education, non-digital social interaction, classrooms centered on people, pencils, and paper, and children’s development, safety, privacy, and right to an education always prioritized.

Devices

No 1:1 internet-connected devices. No personal devices bell-to-bell.

Devices

No 1:1 internet-connected devices. No personal devices bell-to-bell.

Curriculum

TechEd, not EdTech — about technology, not through it.

Curriculum

TechEd, not EdTech — about technology, not through it.

Tools

People, paper, and pencils — the classroom's most advanced tools.

Tools

People, paper, and pencils — the classroom's most advanced tools.

No GenAI

No GenAI use in K-12 — by students or teachers, in any classroom or assignment.

No GenAI

No GenAI use in K-12 — by students or teachers, in any classroom or assignment.

PROCESS

Tech-Intentional School
Certification Requirements.

Tech-Intentional School
Certification Requirements.

The certification requirements are listed in the official framework.

The certification requirements are listed in the official framework.

1

Application

Schools submit an application demonstrating implementation of the Four Norms of EdTech, including documented evidence of practices and implementation.

2

Assessment

Emily or a member of her team will conduct an on-site tour of the school to verify the school’s alignment with the Four Norms and subsequent implementation.

3

Education

Required for the first year of certification is an on-site school tour, workshop or presentation with faculty and staff, and a parent presentation.

4

Annual Progress Report

Schools submit an annual progress report to demonstrate continued commitment to the Four Norms of EdTech, required to maintain certification.

5

5-Year Certification

Certification lasts 5 years. At Year 5, schools can re-certify within 90 days, starting at $5,000, assuming all requirements are met.

A Word From a Tech-Intentional Certified School:

"I recently spent the day at Manhattan Day School with Emily Cherkin. We visited many classrooms together. It was eye-opening! In every classroom, Emily Cherkin observed how teachers and students were using technology. She is highly perceptive and has an amazing ability to see and explain where technology is helping students and where it is interfering with or distracting from their education. Soon after her visit, Emily gave us a thorough written report, complimenting what she thinks we are doing right and making concrete suggestions for how we could do things better. Her visit to our school was time well spent, and her ideas will be valuable to students, teachers, and administrators as Manhattan Day School moves toward our goal of using technology thoughtfully, effectively, and intentionally. Thank you, Emily Cherkin!"

Karen Simon, Manhattan Day School

ENDORSEMENTS

What People Are Saying

  • "Emily Cherkin, an educator, consultant, author, advocate, and most importantly, mom, wears many hats. In each role, she has been paving the way for a tech-intentional childhood, one she recognizes must be supported not only in homes but also in classrooms. School leaders can support their teachers by collaborating with Emily, who offers true validation, practical guidance, and always shows up to do what is best for children."

    Jill Anderson

    Founder of Mindful Tech Lessons

  • "For years, Emily has served as a trusted guide for parents like me trying to navigate the growing role of technology in schools. As a long-time educator, safety advocate and one of the earliest leaders sounding the alarm about the consequences of EdTech, there’s no one I trust more to help schools create healthier, safer learning environments."

    Nicki Petrossi

    Podcast Host & Digital Safety Advocate, Scrolling 2 Death Podcast

  • "As a former secondary educator, a mom of five, and someone who works closely with my own school district on technology policies, I understand what it takes to actually move the needle in a school community. Emily Cherkin has built exactly what this movement needs: a clear, independent framework that gives schools the language and the roadmap to do this well. The Tech-Intentional School Certification isn't just a credential-it's a signal to families that a school is putting kids first. That matters deeply to parents like me, and it's exactly the kind of leadership our kids deserve."

    Andrea Davis

    Founder, Better Screen Time

  • "The Tech-Intentional School Certification is a vital, long-overdue corrective — the antidote to the ed-tech industry's predatory takeover of our classrooms. It reassures families that their child is enrolled in a school dedicated to ensuring student cognitive health and academic achievement by offering a common-sense balance of traditional analog learning and pragmatic digital literacy." 

    John Allen Wooden

    Author of the Screen Time Tales Kids Book Series & Host of the i-Ready i-Reckoning Podcast

  • "As a psychotherapist who works with many families, I see daily how screen exposure shapes children’s attention, emotional regulation, and relationships. This certification gives schools a clear, principled framework for protecting childhood while preparing students for a digital world. I wholeheartedly endorse it."

    Maggie Vaughan

    Psychotherapist & Author of Beyond Perfect

  • "Emily Cherkin is a trusted, respected, and powerful voice leading the charge for tech-intentional living. With her experience as an educator, Emily understands how tech-intentional policies are not only aligned with what is best for student learning but also for child development. Districts that go through the Tech-Intentional Certification are signaling to parents, educators and their community that they care about making decisions for what is best for children. Being tech-intentional is not anti-technology; it is preparing students for how to not only use the technology of today, but the technology of the future."

    Jordan Spicklemire

    M.A. School Counseling Spicklemire Academic Success Coaching

  • "Emily Cherkin has been at the forefront educating and advocating for tech intentionality in schools for nearly a decade.  She is highly sought out for her passion, dedication, and expertise when discussing how technology impacts children and learning in schools.  Emily's work is free from tech industry funding and influence, prioritizing what is best for children. Her Tech-Intentional School Certification is an essential tool that will help school leaders make decisions that put children, not the tech industry, first."

    Denise Champney

    Speech-Language Pathologist

  • "Emily Cherkin, The Screentime Consultant, is a world leader in thinking about how technology and children interact at school. Informed by her twelve years as a classroom teacher and decade as a tech-accountability advocate, every thoughtful K-12 leader should consider the Tech-Intentional School Certification to help foster a thriving campus community."

    Andrew Liddell

    Principal EdTech Law Center PLLC

  • Her Tech-Intentional School Certification offers exactly the kind of thoughtful, practical, and educator-led path schools need right now: a way to move beyond just accepting and adopting EdTech and instead moving toward a healthier, more intentional, child-centered learning environments.

    Yair Lev

    MD Parent advocate and Co-Founder, Pencils Over Pixels

  • "The future of education is tech intentional, and nobody has thought more deeply about what this means than Emily Cherkin. She is an invaluable resource for parents, teachers, and school leaders everywhere."

    Lila Byock

    Founder, Schools Beyond Screens

  • The Tech-Intentional School Certification is invaluable for schools determined to make technology a helpful learning tool which supports, rather than detracts, from kids’ learning success. In contrast to tech-industry-funded programs which mislead schools into becoming marketing agents for EdTech products, the Tech-Intentional School Certification is truly independent.

    Richard Freed

    PhD, child/adolescent psychologist and author

  • "Emily Cherkin is a trailblazer in the movement of parents and educators advocating for tech-intentional schools and the preeminent EdTech expert to guide school communities navigating these complex issues with clarity and ease."

    Bridie Lee

    Founding Member, Schools Beyond Screen

  • Emily Cherkin is one of the clearest, most thoughtful, committed, passionate, dedicated and most intelligent people I have ever seen helping schools rethink the role of technology in children’s lives. I have interacted with specialists, experts, scientists, physicians, teachers, and principals across the country and even internationally, and Emily’s insights and delivery are unbelievably sharp.

    Yair Lev

    MD Parent advocate and Co-Founder, Pencils Over Pixels

  • "When schools become tech-intentional, they put children first and acknowledge the deep emotional and relational components of learning that can emerge when tech is kept in its place"

    Jean Rogers

    M.S.Ed, Director, Screen Time Action Network at Fairplay

  • "Emily Cherkin, an educator, consultant, author, advocate, and most importantly, mom, wears many hats. In each role, she has been paving the way for a tech-intentional childhood, one she recognizes must be supported not only in homes but also in classrooms. School leaders can support their teachers by collaborating with Emily, who offers true validation, practical guidance, and always shows up to do what is best for children."

    Jill Anderson

    Founder of Mindful Tech Lessons

  • "For years, Emily has served as a trusted guide for parents like me trying to navigate the growing role of technology in schools. As a long-time educator, safety advocate and one of the earliest leaders sounding the alarm about the consequences of EdTech, there’s no one I trust more to help schools create healthier, safer learning environments."

    Nicki Petrossi

    Podcast Host & Digital Safety Advocate, Scrolling 2 Death Podcast

  • "As a former secondary educator, a mom of five, and someone who works closely with my own school district on technology policies, I understand what it takes to actually move the needle in a school community. Emily Cherkin has built exactly what this movement needs: a clear, independent framework that gives schools the language and the roadmap to do this well. The Tech-Intentional School Certification isn't just a credential-it's a signal to families that a school is putting kids first. That matters deeply to parents like me, and it's exactly the kind of leadership our kids deserve."

    Andrea Davis

    Founder, Better Screen Time

  • "The Tech-Intentional School Certification is a vital, long-overdue corrective — the antidote to the ed-tech industry's predatory takeover of our classrooms. It reassures families that their child is enrolled in a school dedicated to ensuring student cognitive health and academic achievement by offering a common-sense balance of traditional analog learning and pragmatic digital literacy." 

    John Allen Wooden

    Author of the Screen Time Tales Kids Book Series & Host of the i-Ready i-Reckoning Podcast

  • "As a psychotherapist who works with many families, I see daily how screen exposure shapes children’s attention, emotional regulation, and relationships. This certification gives schools a clear, principled framework for protecting childhood while preparing students for a digital world. I wholeheartedly endorse it."

    Maggie Vaughan

    Psychotherapist & Author of Beyond Perfect

  • "Emily Cherkin is a trusted, respected, and powerful voice leading the charge for tech-intentional living. With her experience as an educator, Emily understands how tech-intentional policies are not only aligned with what is best for student learning but also for child development. Districts that go through the Tech-Intentional Certification are signaling to parents, educators and their community that they care about making decisions for what is best for children. Being tech-intentional is not anti-technology; it is preparing students for how to not only use the technology of today, but the technology of the future."

    Jordan Spicklemire

    M.A. School Counseling Spicklemire Academic Success Coaching

  • "Emily Cherkin has been at the forefront educating and advocating for tech intentionality in schools for nearly a decade.  She is highly sought out for her passion, dedication, and expertise when discussing how technology impacts children and learning in schools.  Emily's work is free from tech industry funding and influence, prioritizing what is best for children. Her Tech-Intentional School Certification is an essential tool that will help school leaders make decisions that put children, not the tech industry, first."

    Denise Champney

    Speech-Language Pathologist

  • "Emily Cherkin, The Screentime Consultant, is a world leader in thinking about how technology and children interact at school. Informed by her twelve years as a classroom teacher and decade as a tech-accountability advocate, every thoughtful K-12 leader should consider the Tech-Intentional School Certification to help foster a thriving campus community."

    Andrew Liddell

    Principal EdTech Law Center PLLC

  • Her Tech-Intentional School Certification offers exactly the kind of thoughtful, practical, and educator-led path schools need right now: a way to move beyond just accepting and adopting EdTech and instead moving toward a healthier, more intentional, child-centered learning environments.

    Yair Lev

    MD Parent advocate and Co-Founder, Pencils Over Pixels

  • "The future of education is tech intentional, and nobody has thought more deeply about what this means than Emily Cherkin. She is an invaluable resource for parents, teachers, and school leaders everywhere."

    Lila Byock

    Founder, Schools Beyond Screens

  • The Tech-Intentional School Certification is invaluable for schools determined to make technology a helpful learning tool which supports, rather than detracts, from kids’ learning success. In contrast to tech-industry-funded programs which mislead schools into becoming marketing agents for EdTech products, the Tech-Intentional School Certification is truly independent.

    Richard Freed

    PhD, child/adolescent psychologist and author

  • "Emily Cherkin is a trailblazer in the movement of parents and educators advocating for tech-intentional schools and the preeminent EdTech expert to guide school communities navigating these complex issues with clarity and ease."

    Bridie Lee

    Founding Member, Schools Beyond Screen

  • Emily Cherkin is one of the clearest, most thoughtful, committed, passionate, dedicated and most intelligent people I have ever seen helping schools rethink the role of technology in children’s lives. I have interacted with specialists, experts, scientists, physicians, teachers, and principals across the country and even internationally, and Emily’s insights and delivery are unbelievably sharp.

    Yair Lev

    MD Parent advocate and Co-Founder, Pencils Over Pixels

  • "When schools become tech-intentional, they put children first and acknowledge the deep emotional and relational components of learning that can emerge when tech is kept in its place"

    Jean Rogers

    M.S.Ed, Director, Screen Time Action Network at Fairplay

Investment

The Unplug EdTech Toolkit

Tech-Intentional School Certification Investment

Initial assessment ranges from $25,000-$40,000. Assessment includes the items listed below.

Assesment and first-year education package

Initial assessment ranges from $25,000-$40,000. Assessment includes the items listed below.

$25,000 - $40,000

$25,000
- $40,000

Application Fee

Separate from the initial assessment.

$150

Annual Certification Fee

Separate from the initial assessment.

$2,500

After 5-years, option to re-Certify within 90 days

Separate from the initial assessment.

starts at $5,000

starts
at $5,000

Included in the initial assessment:

On-site school tour

Parent education event

Ongoing communication with Emily and her team

Workshop or presentation with administration, faculty, and staff

Travel expenses (flight, hotel, incidentals) within the continental U.S.

"When it comes to helping schools rethink their relationship with digital technology, there is no one I trust more than Emily. She was among the first to move beyond 'tech-free' toward her trademarked phrase 'tech-intentional,' and she remains one of the sharpest, most practical voices I know."

Dr. Jared Cooney Horvath, Educational Neuroscientist and author of the best-seller "The Digital Delusion: How Classroom Technology Harms Our Kids' Learning-- and How to Help Them Thrive Again

APPLICATION FORM

The Unplug EdTech Toolkit

Start Your Application

lease fill out the below intake form, and someone from Emily’s team will reach out to you.

Tech-Intentional™ School Certification

Download the full certification overview

This PDF outlines the definition of a Tech-Intentional™ School, and the requirements for school certification, as well as detailing the Four Guiding Principles, and the Four Norms of EdTech.

By downloading this resource, you agree to be added to our free First Fish Chronicles Substack.

Tech-Intentional™ School Certification

Download the full certification overview

This PDF outlines the definition of a Tech-Intentional™ School, and the requirements for school certification, as well as detailing the Four Guiding Principles, and the Four Norms of EdTech.

By downloading this resource, you agree to be added to our free First Fish Chronicles Substack.

Tech-Intentional™ School Certification

Download the full certification overview

This PDF outlines the definition of a Tech-Intentional™ School, and the requirements for school certification, as well as detailing the Four Guiding Principles, and the Four Norms of EdTech.

By downloading this resource, you agree to be added to our free First Fish Chronicles Substack.

Frequently Asked Questions

Frequently Asked Questions About School Certification

How much does this cost?

What does the process look like?

Will tech-intentional certification protect our teachers from losing their jobs to A.I.?

What exactly are 1:1 devices? Do Chromebooks count if students don’t take them out of the building?

Our students’ data is stored by reputable companies like Google. That’s not a problem is it?

What if our administration is not ready to totally remove 1:1 devices?

Do you offer a reduced rate for Title One or small schools?

We’re on board with this as an administration, but we know we’ll have trouble convincing parents and/or teachers to join in. How do you address this?

Are you saying all technology is bad?

Have another question?

Frequently Asked Questions

Frequently Asked Questions About School Certification

How much does this cost?

What does the process look like?

Will tech-intentional certification protect our teachers from losing their jobs to A.I.?

What exactly are 1:1 devices? Do Chromebooks count if students don’t take them out of the building?

Our students’ data is stored by reputable companies like Google. That’s not a problem is it?

What if our administration is not ready to totally remove 1:1 devices?

Do you offer a reduced rate for Title One or small schools?

We’re on board with this as an administration, but we know we’ll have trouble convincing parents and/or teachers to join in. How do you address this?

Are you saying all technology is bad?

Have another question?

Frequently Asked Questions

Frequently Asked Questions About School Certification

How much does this cost?

What does the process look like?

Will tech-intentional certification protect our teachers from losing their jobs to A.I.?

What exactly are 1:1 devices? Do Chromebooks count if students don’t take them out of the building?

Our students’ data is stored by reputable companies like Google. That’s not a problem is it?

What if our administration is not ready to totally remove 1:1 devices?

Do you offer a reduced rate for Title One or small schools?

We’re on board with this as an administration, but we know we’ll have trouble convincing parents and/or teachers to join in. How do you address this?

Are you saying all technology is bad?

Have another question?