A credential for K-12 schools

The Tech-Intentional™
School Certification

A five-year credential for K-12 schools that implements the Four Norms of EdTech and demonstrate continued commitment through an annual progress report.

ENDORSED BY:

A credential for K-12 schools

The Tech-Intentional™
School Certification

A five-year credential for K-12 schools that implements the Four Norms of EdTech and demonstrate continued commitment through an annual progress report.

ENDORSED BY:

A credential for K-12 schools

The Tech-Intentional™
School Certification

A five-year credential for K-12 schools that implements the Four Norms of EdTech and demonstrate continued commitment through an annual progress report.

ENDORSED BY:

DEFINITION

The Unplug EdTech Toolkit

Being a tech-intentional school means only using screen-based technology that aligns with your mission and values

Being a tech-intentional school means only using screen-based technology that enhances, nurtures, and supports your school community, your students, or your educators and staff in a way that aligns with your mission and values; and resisting, delaying, and limiting screen use that interferes with healthy mental, physical, cognitive, social, spiritual, and emotional development.

A tech-intentional school recognizes that the best preparation for a digital future is an analog childhood.

A tech-intentional school recognizes that the best
preparation for a digital future is an analog childhood.

A tech-intentional school is not anti-technology.

Framework

The Unplug EdTech Toolkit

The Four Norms of EdTech are
followed by a Tech-Intentional School

The certification is grounded in four guiding principles: children need technology education, non-digital social interaction, classrooms centered on people, pencils, and paper, and children’s development, safety, privacy, and right to an education always prioritized.

Devices

No 1:1 internet-connected devices. No personal devices bell-to-bell.

Devices

No 1:1 internet-connected devices. No personal devices bell-to-bell.

Curriculum

TechEd, not EdTech — about technology, not through it.

Curriculum

TechEd, not EdTech — about technology, not through it.

Tools

People, paper, and pencils — the classroom's most advanced tools.

Tools

People, paper, and pencils — the classroom's most advanced tools.

No GenAI

No GenAI use in K-12 — by students or teachers, in any classroom or assignment.

No GenAI

No GenAI use in K-12 — by students or teachers, in any classroom or assignment.

PROCESS

Tech-Intentional School
Certification Requirements.

Tech-Intentional School
Certification Requirements.

The certification requirements are listed in the official framework.

The certification requirements are listed in the official framework.

1

Application

Schools submit an application demonstrating implementation of the Four Norms of EdTech, including documented evidence of practices and implementation.

2

Assessment

Emily or a member of her team will conduct an on-site tour of the school to verify the school’s alignment with the Four Norms and subsequent implementation.

3

Education

Required for the first year of certification is an on-site school tour, workshop or presentation with faculty and staff, and a parent presentation.

4

Annual Progress Report

Schools submit an annual progress report to demonstrate continued commitment to the Four Norms of EdTech, required to maintain certification.

5

5-Year Certification

Certification lasts 5 years. At Year 5, schools can re-certify within 90 days, starting at $5,000, assuming all requirements are met.

ENDORSEMENTS

Hear it from others

  • Her Tech-Intentional School Certification offers exactly the kind of thoughtful, practical, and educator-led path schools need right now: a way to move beyond just accepting and adopting EdTech and instead moving toward a healthier, more intentional, child-centered learning environments.

    Yair Lev

    MD Parent advocate and Co-Founder, Pencils Over Pixels

  • "The future of education is tech intentional, and nobody has thought more deeply about what this means than Emily Cherkin. She is an invaluable resource for parents, teachers, and school leaders everywhere."

    Lila Byock

    Founder, Schools Beyond Screens

  • The Tech-Intentional School Certification is invaluable for schools determined to make technology a helpful learning tool which supports, rather than detracts, from kids’ learning success. In contrast to tech-industry-funded programs which mislead schools into becoming marketing agents for EdTech products, the Tech-Intentional School Certification is truly independent.

    Richard Freed

    PhD, child/adolescent psychologist and author

  • "Emily Cherkin is a trailblazer in the movement of parents and educators advocating for tech-intentional schools and the preeminent EdTech expert to guide school communities navigating these complex issues with clarity and ease."

    Bridie Lee

    Founding Member, Schools Beyond Screen

  • Emily Cherkin is one of the clearest, most thoughtful, committed, passionate, dedicated and most intelligent people I have ever seen helping schools rethink the role of technology in children’s lives. I have interacted with specialists, experts, scientists, physicians, teachers, and principals across the country and even internationally, and Emily’s insights and delivery are unbelievably sharp.

    Yair Lev

    MD Parent advocate and Co-Founder, Pencils Over Pixels

  • "When schools become tech-intentional, they put children first and acknowledge the deep emotional and relational components of learning that can emerge when tech is kept in its place"

    Jean Rogers

    M.S.Ed, Director, Screen Time Action Network at Fairplay

  • Her Tech-Intentional School Certification offers exactly the kind of thoughtful, practical, and educator-led path schools need right now: a way to move beyond just accepting and adopting EdTech and instead moving toward a healthier, more intentional, child-centered learning environments.

    Yair Lev

    MD Parent advocate and Co-Founder, Pencils Over Pixels

  • "The future of education is tech intentional, and nobody has thought more deeply about what this means than Emily Cherkin. She is an invaluable resource for parents, teachers, and school leaders everywhere."

    Lila Byock

    Founder, Schools Beyond Screens

  • The Tech-Intentional School Certification is invaluable for schools determined to make technology a helpful learning tool which supports, rather than detracts, from kids’ learning success. In contrast to tech-industry-funded programs which mislead schools into becoming marketing agents for EdTech products, the Tech-Intentional School Certification is truly independent.

    Richard Freed

    PhD, child/adolescent psychologist and author

  • "Emily Cherkin is a trailblazer in the movement of parents and educators advocating for tech-intentional schools and the preeminent EdTech expert to guide school communities navigating these complex issues with clarity and ease."

    Bridie Lee

    Founding Member, Schools Beyond Screen

  • Emily Cherkin is one of the clearest, most thoughtful, committed, passionate, dedicated and most intelligent people I have ever seen helping schools rethink the role of technology in children’s lives. I have interacted with specialists, experts, scientists, physicians, teachers, and principals across the country and even internationally, and Emily’s insights and delivery are unbelievably sharp.

    Yair Lev

    MD Parent advocate and Co-Founder, Pencils Over Pixels

  • "When schools become tech-intentional, they put children first and acknowledge the deep emotional and relational components of learning that can emerge when tech is kept in its place"

    Jean Rogers

    M.S.Ed, Director, Screen Time Action Network at Fairplay

Investment

The Unplug EdTech Toolkit

Tech-Intentional School Certification Investment

Initial assessment ranges from $25,000-$40,000. Assessment includes the items listed below.

Assesment and first-year education package

Initial assessment ranges from $25,000-$40,000. Assessment includes the items listed below.

$25,000 - $40,000

$25,000
- $40,000

Application Fee

Separate from the initial assessment.

$150

Annual Certification Fee

Separate from the initial assessment.

$2,500

After 5-years, option to re-Certify within 90 days

Separate from the initial assessment.

starts at $5,000

starts
at $5,000

Included in the initial assessment:

On-site school tour

Parent education event

Ongoing communication with Emily and her team

Workshop or presentation with administration, faculty, and staff

Travel expenses (flight, hotel, incidentals) within the continental U.S.

APPLICATION FORM

The Unplug EdTech Toolkit

Start Your Application

lease fill out the below intake form, and someone from Emily’s team will reach out to you.

Tech-Intentional™ School Certification

Download the full certification overview

This PDF outlines the definition of a Tech-Intentional™ School, and the requirements for school certification, as well as detailing the Four Guiding Principles, and the Four Norms of EdTech.

By downloading this resource, you agree to be added to our free First Fish Chronicles Substack.

Tech-Intentional™ School Certification

Download the full certification overview

This PDF outlines the definition of a Tech-Intentional™ School, and the requirements for school certification, as well as detailing the Four Guiding Principles, and the Four Norms of EdTech.

By downloading this resource, you agree to be added to our free First Fish Chronicles Substack.

Tech-Intentional™ School Certification

Download the full certification overview

This PDF outlines the definition of a Tech-Intentional™ School, and the requirements for school certification, as well as detailing the Four Guiding Principles, and the Four Norms of EdTech.

By downloading this resource, you agree to be added to our free First Fish Chronicles Substack.

Frequently Asked Questions

Frequently Asked Questions About School Certification

How much does this cost?

What does the process look like?

Will tech-intentional certification protect our teachers from losing their jobs to A.I.?

What exactly are 1:1 devices? Do Chromebooks count if students don’t take them out of the building?

Our students’ data is stored by reputable companies like Google. That’s not a problem is it?

What if our administration is not ready to totally remove 1:1 devices?

Do you offer a reduced rate for Title One or small schools?

We’re on board with this as an administration, but we know we’ll have trouble convincing parents and/or teachers to join in. How do you address this?

Are you saying all technology is bad?

Have another question?

Frequently Asked Questions

Frequently Asked Questions About School Certification

How much does this cost?

What does the process look like?

Will tech-intentional certification protect our teachers from losing their jobs to A.I.?

What exactly are 1:1 devices? Do Chromebooks count if students don’t take them out of the building?

Our students’ data is stored by reputable companies like Google. That’s not a problem is it?

What if our administration is not ready to totally remove 1:1 devices?

Do you offer a reduced rate for Title One or small schools?

We’re on board with this as an administration, but we know we’ll have trouble convincing parents and/or teachers to join in. How do you address this?

Are you saying all technology is bad?

Have another question?

Frequently Asked Questions

Frequently Asked Questions About School Certification

How much does this cost?

What does the process look like?

Will tech-intentional certification protect our teachers from losing their jobs to A.I.?

What exactly are 1:1 devices? Do Chromebooks count if students don’t take them out of the building?

Our students’ data is stored by reputable companies like Google. That’s not a problem is it?

What if our administration is not ready to totally remove 1:1 devices?

Do you offer a reduced rate for Title One or small schools?

We’re on board with this as an administration, but we know we’ll have trouble convincing parents and/or teachers to join in. How do you address this?

Are you saying all technology is bad?

Have another question?